Jeanswest was established in Perth, Western Australia, in 1972, operating as a jeanery. Stocking jeans and related clothing purchased from wholesalers
around Australia.

The Jeanswest customers are guys and girls who pride themselves on looking good, but are not fashion leaders. They take note of the current trends and like to be wearing what’s in fashion, but at times fashion can also be led by function. They respond to seasonal changes and buy now to wear now.

Today - Jeanswest operates over 3000 stores across Australia, New Zealand, Middle East, Russia, South Africa, Latin America, Korea and China and continues its expansion and become a truly global brand.