MAVI

Mavi's philosophy is to build a brand around perfect fitting jeans that convey a Mediterranean feeling in terms of fashion and detail. Maviterranean is exotic and inspirational, contemporary and accessible. Mavi, which means blue in Turkish, is known for high quality, great fitting and fashion-forward premium denim. Mavi's brand strategy is 'perfect fit': Mavi fits my world — my lifestyle, my body, and my wallet.