Milavitsa

The retail chain Milavitsa offers customers underwear of various models, colors and designs, created for everyday wear, as well as for special events!

Milavitsa's product range is represented by several brands:

  • The Milavitsa product portfolio includes bras, knickers, shapewear, knitwear and swimwear.
  • The Milavitsa collection is divided into three categories: classic, fashion and swimwear. The basis of the classic collection is formed by a large variety of everyday styles, combining the basics of classical design, comfortable construction and functional materials. Milavitsa is an expert in creating the styles of large sizes (up to 120F). Fashion and swimwear collections are created for every season, following the fashion trends in design, materials and accessories.
  • Alisee is a French lingerie brand acquired by Milavitsa. Alisee collection is designed and styled by European professionals. Tailored by Milavitsa to fit local market specifics.
  • Women’s longing for feeling attractive is fundamental and eternal, and thus advantageous for Lauma's concept. A modern lingerie producer is refined, unique, and able to deal with a large scale. A dynamic, sophisticated and responsible business, which is based on beauty and understanding of women’s desires.