In autumn 2013 the first unique multibrand footwear store SuperStep appeared in Moscow. SuperStep is adopted for Russian market successful concept of the Turkish retail trade system, the uniqueness of this system compared with other Russian retailers can be explained by the following factors.
Firstly, it became possible to gain in one store the world’s leading footwear brands in lifestyle segment (Lacoste, Wrangler, Le Coq Sportif, Timberland, Aigle, G-Star, Polo Ralph Lauren, The North Face, Nautica, Tommy Hilfiger, Ted Baker, Keds) and casual sport footwear (Onitsuka Tiger, New Balance, Nike). This new store is a kind of a guide in the world of modern casual footwear.
